Writing Samples
Email Campaigns
Quick and dirty email campaign announcing Covid-19-forced pivot from live workshop to virtual event
Forward scheduling email campaign for chimney sweeping clients to customize for their business
Lead Gen delivery + follow up email campaign designed to get leads to schedule a call with the Facebook Ads team
Nurture email campaign for Facebook Ads team
Sales campaign for Facebook virtual workshop (shift to virtual during COVID)
Multiple service-centered email campaigns for the HVAC space
Cheeky & Biz Caj
From my brief stint with Bolde, writing articles for singles.
I was also a regular contributor to the local Canton Girl Gang magazine. Their website is now defunct, but here are a few of my contributions.
B2B + B2C
Cheeky comes natural, but I can also disguise myself as a 60-some-year-old bald Texan with a voice like Billy Goat Gruff and take brilliant engineer insider language and turn it into something easy to understand. Yup, I’ve worked with Intel and ghostwritten countless thought leadership + business articles (and even a book!) for the owners of a marketing company that serves blue collar businesses. It’s taught me to take an idea and run with it and to be direct and down-to-earth in my language.
Here are some examples:
As the lead copywriter for Bump Health, I’ve written copy for everything from postcards for medical offices, lead gen downloadable checklists, and emails to memes, customer service chat scripts, SMS/MMS, and Q+A centers.
As a contract writer, I’ve composed show notes and social media copy for Cyber Security Inside and What That Means, two of Intel’s cybersecurity podcasts.
A freelance opportunity led me to write and design this informational brochure for the parents of kids who struggle academically.
Plumber Mag (I’ve ghostwritten tons of marketing/business articles for this industry mag.)
Blue Collar Proud: Ten Principles for Building a Kickass Business You Love (I had more of an organizational role in than a content role in this project, but take a peek inside. You’ll see a sweet lil shoutout to Yours Truly on the Acknowledgements page.)
I’ve had dozens and dozens of other articles published in membership-only industry magazines. If you’d like to see them, just let me know and I’ll share the copy in a Google Doc. :)
Lead Gens, White Papers & Guides
I love working in Canva and putting together content that looks good and delivers a quick punch of value.
Here are a few examples:
Brand Voice Guides
Using voice of customer research and competitor research, I put together a comprehensive brand voice guide (for Bump Boxes) designed to create a unique and consistent messaging + voice across all channels.
Want more? Just ask!
Hopefully this gave you a nice little taste of what ya girl can do — but if ya wanna see more, just lemme know. I’ve got screenshots galore. :)